Article ID Journal Published Year Pages File Type
10488131 International Business Review 2014 11 Pages PDF
Abstract
The study is the first to empirically test the four dimensions, the first to establish a positive relationship with actual product ownership and micro country image, and the first to contrast the role of the dimensions in affinity and animosity.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Preview
Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts
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