Article ID Journal Published Year Pages File Type
10488762 International Business Review 2005 22 Pages PDF
Abstract
The present study overcomes some of this shortcoming by specifically evaluating whether consumers within the Arab world differ from each other with respect to their ethical beliefs, ethical ideologies, and degree of Machiavellianism. Utilizing a sample of 683 consumers from four Middle Eastern countries (Saudi Arabia, Egypt, Kuwait and Oman), the findings suggest that Arab consumers differ significantly in their ethical beliefs and ideologies. Specific results are discussed and managerial implications are offered.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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