Article ID Journal Published Year Pages File Type
10488913 International Business Review 2013 14 Pages PDF
Abstract
► We analyse purchasing strategies & tools of Western European and North American companies. ► The comparative analysis is based on a study of 224 companies from ten countries. ► Europeans emphasise price reductions& total cost of ownership as strategic objectives. ► North Americans show higher emphasis towards social and ethical guidelines. ► A major part of purchases takes place in home countries and close-by regions.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Authors
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