Article ID Journal Published Year Pages File Type
10488917 International Business Review 2013 13 Pages PDF
Abstract
► We examine the effect of consumer animosity on reputation transferability of local targets. ► We compare two host country markets with different degrees of animosity toward Japan. ► Reputation transferability is pronounced in a low-animosity market. ► High consumer animosity restrains or even exceeds target reputation transfer.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Preview
Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan
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