Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10488925 | International Business Review | 2013 | 11 Pages |
Abstract
The key findings of this research illustrate that the majority of sources for business opportunities for SMEs in this study lie in the market place and are not a direct consequence of environmental change. Traditional marketing analysis tools can, therefore, identify significant sources and scope for growth opportunities for SMEs.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Bev Hulbert, Audrey Gilmore, David Carson,