Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10488929 | International Business Review | 2013 | 12 Pages |
Abstract
⺠A proposed firm export market oriented (EMO) behavior model was empirically tested. ⺠Factor analysis and structural equation modeling were used for data analysis. ⺠A great set of antecedents and moderators were examined in the context of China. ⺠The proposed model accounts for 78.3% of variance in EMO behavior.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Ting Chi, Yao Sun,