Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10489157 | Journal of World Business | 2016 | 15 Pages |
Abstract
We examine whether more focused or more diversified exporting is beneficial for first-time SME-exporters from a small European transition economy (TE). We test the impact of market (geographic) diversification, product diversification and export intensity (export volume) on firm performance. In addition, we test whether a complex export strategy - of simultaneous product- and market-diversification - is beneficial for TE SMEs. We use panel data of all reported, first-time Slovenian exporters in the period 1995-2010. We find that a diversified export strategy in terms of product, market and intensity is positively related to performance although with decreasing returns. Furthermore, a complex diversification strategy pays off for first time TE SME-exporters, but in a decreasing fashion.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Desislava Dikova, Andreja JakliÄ, Anže Burger, Aljaž KunÄiÄ,