Article ID Journal Published Year Pages File Type
10491081 Tourism Management Perspectives 2016 13 Pages PDF
Abstract
Monitoring the performance of a destination is essential for effective destination management. As the hotel industry is one of the main destination management stakeholders, it is important to have an agile monitoring system to evaluate its performance. This paper presents a monitoring and benchmarking system to analyse and evaluate the hotel room prices of a destination based on data collected from an online travel agent. The proposed method provides guidelines for data collection and preparation and a starting-point analysis for monitoring and benchmarking hotel room prices. The method is applied to the case study of Bilbao both to track its performance during 2014 and compare it with the two other capitals in the Basque Country. The results show that Bilbao's hotel room prices suffered a drop during the first four months of the year and reveal the role that each hotel played.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Tourism, Leisure and Hospitality Management
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