| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10491160 | Business Horizons | 2005 | 9 Pages |
Abstract
This article discusses the Chinese real estate market, with special reference to Shanghai, and depicts an interview with Taiwan's largest real estate company, which bought the master international franchising rights of Coldwell Banker for China. As China's real estate market only recently opened to foreign investment, and since franchising in China is in its infancy, this article provides a unique examination of international franchising into a new product market area in the country. In addition, the article highlights some practices that could be adopted by professional service firms in their international expansion and discusses post-WTO implications to real estate franchising in China.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Ilan Alon, Ke Bian,