| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10491530 | European Management Journal | 2005 | 9 Pages |
Abstract
The implications of our research are that part of ERPs diffusion and success is determined by the marketing abilities of suppliers, rather than low demand or failure in adoption processes by clients. Marketing competencies of suppliers-resellers should be fostered in order to allow ERP producers to really reach their market.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Vicenzo Morabito, Stefano Pace, Pietro Previtali,