| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10491670 | European Management Journal | 2005 | 8 Pages |
Abstract
At the market level, challenges and future growth depends on a favorable business environment both for local and multinational organizations, operators and service providers, and most importantly to the distribution channels (retailers and resellers). Market mechanisms such as improvement in payment methods, regulations for content providers, branded and low-end mobile phones marketing, applications and support in Chinese language are required for a systematic and not just sporadic adoption of mobile devices. Product development and innovation, improvement in distribution infrastructure, mobile services operators skill enhancement are some measures that can improve the growth of mobile communications and increase in average consumer spending.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Sunanda Sangwan, Louis-Francois Pau,