Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10492531 | Journal of Business Research | 2016 | 4 Pages |
Abstract
The special section contains articles based on selected papers presented during the 5th and 6th EMAC Regional Conference. The topic of both conferences focused on emerging markets in Central and Eastern Europe. Universities in Katowice, Poland, and Vienna, Austria, hosted the conferences in 2014 and 2015. Following the double-blind review process, the best 13 articles (selected from conference submissions) qualified for publication in this special section. The contributions cover a broad range of different topics, yet empirical data analyzed originate mostly from Central European countries. To provide a framework, the guest editors divided the papers into the following groups: international marketing, emerging markets, innovation, pricing, sales management, and corporate social responsibility.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Udo Wagner, Maja Szymura-Tyc,