Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10492570 | Journal of Business Research | 2016 | 13 Pages |
Abstract
This case describes a situation in which an NGO that distributes drugs in rural Nicaragua faces inventory management issues, caused by the increased complexity of its supply chain. The case also describes how a regulation change made Nicaragua a more profitable setting for pharmaceutical distributors, which attracted more competition, including that of a Mexican low-cost drugstore chain. This case has two main purposes: 1) to develop students' knowledge and skills in business model assessment; and 2) to help students identify key resources, activities and capabilities of an organization. The CANVAS business model generation tool constitutes a pragmatic tool that enables the students/participants to fully understand, assess and discuss the basic business model of an organization.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Andrea M. Prado, Daniel Calderon, Roy Zúñiga,