Article ID Journal Published Year Pages File Type
10492570 Journal of Business Research 2016 13 Pages PDF
Abstract
This case describes a situation in which an NGO that distributes drugs in rural Nicaragua faces inventory management issues, caused by the increased complexity of its supply chain. The case also describes how a regulation change made Nicaragua a more profitable setting for pharmaceutical distributors, which attracted more competition, including that of a Mexican low-cost drugstore chain. This case has two main purposes: 1) to develop students' knowledge and skills in business model assessment; and 2) to help students identify key resources, activities and capabilities of an organization. The CANVAS business model generation tool constitutes a pragmatic tool that enables the students/participants to fully understand, assess and discuss the basic business model of an organization.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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