Article ID Journal Published Year Pages File Type
10492587 Journal of Business Research 2016 10 Pages PDF
Abstract
Results indicate: (1) technological innovativeness and gadget lovers are predictors of technological opinion leadership, (2) personal innovativeness is positively related to technological innovativeness and gadget lovers, and (3) gadget lovers partially mediate the relationship between personal innovativeness and technological innovativeness. Implications for managers and scholars are provided based on the two studies' results.
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Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness
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