Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10492633 | Journal of Business Research | 2016 | 6 Pages |
Abstract
The translation of concepts into constructs and measurable indicators is rarely a straightforward exercise in any research context. However, while other social sciences, like sociology, consider a range of measurement models, marketing studies tend to focus on a dichotomous choice between reflective and formative measurement models only. Although, measurement scholars offer a diverse and often conflicting set of decision factors, these criteria usually further reinforce the choice between only the two measurement models. This ritualistic behavior calls for a change and thus, by drawing on the concept of auxiliary theory, this study represents measurement model specification as a translation process, in contrast to the previously proposed “decision criteria” approach. The newly developed framework aims to promote a more imaginative approach to measurement model selection combined with the need for a more explicit articulation and documentation of this translation process in academic articles.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Laszlo Sajtos, Bertalan Magyar,