| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10492671 | Journal of Business Research | 2015 | 4 Pages |
Abstract
This special issue presents studies on innovation and diffusion of high-tech products, services, and systems (high-tech for short). High-tech are core components of marketing, innovation, entrepreneurship, and diffusion. High-tech may affect consumer behaviors. High-tech can boost innovation in tourism, services, branding, and products. Entrepreneurship highly relates to innovation. Strategies and forecasting techniques can facilitate high-tech diffusion. This special issue selects articles from 2014 Global Innovation and Knowledge Academy (GIKA)-Asia/Pacific Conference, December 5-6, Feng Chia University, Taiwan. The GIKA conference selects high-quality conference articles for publication in a special issue of the Journal of Business Research. After double-blind reviews and revisions, 17 conference articles appear in the 2015 special issue, together with this editorial.
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Authors
Kun-Huang Huarng, Tiffany Hui-Kuang Yu, Wenhsiang Lai,