Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10492774 | Journal of Business Research | 2016 | 6 Pages |
Abstract
This study clarifies cooperation and compliance in non-equity alliances. Partial least squares structural equation modeling findings show how social interaction and risk-based reasoning are both facets of interorganizational decision making. In line with the notion that behaviors follow intentions, partners' risk-taking tendencies (i.e., intentions to cooperate) and compliance tendencies both explain the effort that partners devote to an alliance.
Keywords
Related Topics
Social Sciences and Humanities
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Business and International Management
Authors
Siegfried P. Gudergan, Timothy M. Devinney, R. Susan Ellis,