| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10492791 | Journal of Business Research | 2016 | 6 Pages |
Abstract
This study examines the antecedents of Word-of-Mouth (WOM) message content (MC) of backpackers' travelers. How travel motivation, the sense of belonging, social interaction places and cultural activities influence WOM-MC in the case of backpacker travelers. The study tests a model empirically using a survey of 656 backpackers from 75 different countries.
Related Topics
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Business, Management and Accounting
Business and International Management
Authors
Sandra Alves, José LuÃs Abrantes, Maria José Antunes, Cláudia Seabra, Ram Herstein,