Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10492911 | Journal of Business Research | 2015 | 4 Pages |
Abstract
This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling, drinking and smoking behaviors. In particular, the papers in this issue are categorized on the basis of marketing mix into promotion, place, people, peer-culture, psychological and policy effects. A mix of methods including qualitative, quantitative and meta-analysis appears in this issue with a diversified sampling cohort. of each paper are summarized in this editorial.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Catherine Prentice, June Cotte,