Article ID Journal Published Year Pages File Type
10492911 Journal of Business Research 2015 4 Pages PDF
Abstract
This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling, drinking and smoking behaviors. In particular, the papers in this issue are categorized on the basis of marketing mix into promotion, place, people, peer-culture, psychological and policy effects. A mix of methods including qualitative, quantitative and meta-analysis appears in this issue with a diversified sampling cohort. of each paper are summarized in this editorial.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Authors
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