Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10492955 | Journal of Business Research | 2016 | 8 Pages |
Abstract
This research contributes to the experiential consumption literature, providing evidence of consumers' development and transformation during extended consumption, and showing how even negative experiences lead to self-learning.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Carmela Bosangit, Catherine Demangeot,