Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10492980 | Journal of Business Research | 2015 | 15 Pages |
Abstract
To date, ignorance of research findings, bias, sophisticated statistical procedures, and the proliferation of big data, have led forecasters to violate the Golden Rule. As a result, despite major advances in evidence-based forecasting methods, forecasting practice in many fields has failed to improve over the past half-century.
Related Topics
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Authors
J. Scott Armstrong, Kesten C. Green, Andreas Graefe,