Article ID Journal Published Year Pages File Type
10493057 Journal of Business Research 2013 9 Pages PDF
Abstract
Double Jeopardy then appears as an upward sloping curve, rather than a DJ line. The NBD-Dirichlet provides for a theoretically sound, versatile method whose parameters have intuitive meanings regarding seasonality, category acceptance and category loyalty.
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Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Preview
Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy
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