| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10493076 | Journal of Business Research | 2013 | 7 Pages |
Abstract
The interpretation of NBD-Dirichlet output can provide more accurate benchmarks than cognitive or affective output to test changes to the gambling environment (e.g., more games, new games, warnings) and to gamblers (e.g., problem gambling). The implications and use of the NBD-Dirichlet statistics for gambling providers and public policy is discussed.
Keywords
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Business and International Management
Authors
Richard Mizerski, Katherine Mizerski, Desmond Lam, Alvin Lee,