| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10493109 | Journal of Business Research | 2008 | 5 Pages |
Abstract
This introduction lays the groundwork for a special issue of the Journal of Business Research devoted to “Animal Companions, Consumption Experiences, and the Marketing of Pets.” After some preliminary comments on the relevant background, the editors develop a conceptual scheme - based on a typology of consumer value - for organizing the contributions appearing in the special issue. They explain the assignment of various contributions to various value-related categories in order to account for the structure and meanings of the perspectives that emerge.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Morris B. Holbrook, Arch G. Woodside,