Article ID Journal Published Year Pages File Type
10493135 Journal of Business Research 2008 10 Pages PDF
Abstract
Pet expenditures have doubled over the past ten years, reflecting the growing involvement of Americans and their pets. The goal of this research was to explore the meanings and roles pets play in peoples' lives. Consumers caring for multiple animals - ranging from six to 100 - informed this study. Rescuer and caretaker were two themes that emerged from the interviews. Relationship theory helps explain the drivers behind pet-acquisition growth. A consumer-pet relationship framework is used to identify factors that may influence the strength and duration of consumer-pet relationships.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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