Article ID Journal Published Year Pages File Type
10493143 Journal of Business Research 2008 10 Pages PDF
Abstract
This article explores the intimate relationships between pet owners and their animal companions from the extended-self and sacred consumption perspectives using a unique method that Morris Holbrook inspires. The article opens with a brief introduction that includes a summary of the relevant literature. A description of the study's protocol follows. The article then covers five thematic categories that result from the investigation. The analysis of text from the consumer essays and a few precious photographs bring life to the case reports. The close provides implications for consumer-behavior scholarship and marketing practice in a variety of intra- and inter-species domains.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Authors
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