Article ID Journal Published Year Pages File Type
10493175 Journal of Business Research 2005 9 Pages PDF
Abstract
As marketers increase their communication through both print and electronic channels, the opportunity for fraud is growing rapidly. Consequently, criminal prosecution of marketers for mail and wire fraud in federal courts has increased during recent years, resulting in greater emphasis on the elimination of fraudulent activities. This research provides a review of marketing-related fraud cases found in federal courts through a LEXIS search to determine the nature of the prosecution and judgments. This study provides a foundation for understanding federal cases that can influence all marketing fraud decisions.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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