| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10493186 | Journal of Business Research | 2005 | 4 Pages |
Abstract
The United Sates launch of Sony's PlayStation2 (PS2) exposed vulnerabilities in Sony's product development process. How can new product development at Sony be improved to provide growth opportunities that will take Sony beyond the PlayStation2?
Keywords
Related Topics
Social Sciences and Humanities
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Business and International Management
Authors
Cathy Leach Waters,