| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10493247 | Journal of Business Research | 2005 | 9 Pages |
Abstract
Within the literature of marketing and management, researchers have explored different models that examine the relationships between market orientation, entrepreneurship, and performance. In this paper, we offer a new model that includes curvilinearity in the moderating effect of entrepreneurship on the relationship between market orientation and performance. Utilizing structural equation modeling, we test our proposed model using a sample of 231 not-for-profit hospitals. The proposed model produces the best fit. The theoretical and managerial implications are discussed.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Shahid N. Bhuian, Bulent Menguc, Simon J. Bell,