| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10493274 | Journal of Business Research | 2005 | 6 Pages |
Abstract
This paper offers a commentary on some of the salient issues related to attitude and affect. It also serves as an introduction to the special issue by summarizing and integrating the articles that appear in the issue.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Naresh K. Malhotra,