Article ID Journal Published Year Pages File Type
10493425 Journal of Business Research 2005 9 Pages PDF
Abstract
Changes in the retail environment have stimulated retailers to develop strategies aimed at synchronizing multiple, complementary channels to service an increasingly diverse consumer marketplace. Survey data from a nationwide random sample of consumers was used to examine the influence of the utilitarian values of information attainment, price comparison, possession and assortment seeking on channel information search and ultimately purchase frequency across brick and mortar, catalog and Internet retail channels. Significant differences were found in the underlying utilitarian values influencing consumer channel utilization. Further differences were observed across channels in the relationship between channel information search and channel purchase frequency. Implications for academics and practitioners are discussed.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Authors
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