Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10493620 | Journal of Business Research | 2005 | 9 Pages |
Abstract
The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Ashutosh Dixit, Karin Braunsberger, George M. Zinkhan, Yue Pan,