Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10493907 | Journal of Business Venturing | 2014 | 21 Pages |
Abstract
⺠We study the role of legitimacy in the creation of new market categories. ⺠We model the impact of news media coverage on market category entry rates. ⺠We find that media coverage is significantly related to market category entry rates. ⺠Media coverage is also as significant as density dependence effects on entry rates.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Patrick L. Schultz, Alejandra Marin, Kimberly B. Boal,