Article ID Journal Published Year Pages File Type
10493907 Journal of Business Venturing 2014 21 Pages PDF
Abstract
► We study the role of legitimacy in the creation of new market categories. ► We model the impact of news media coverage on market category entry rates. ► We find that media coverage is significantly related to market category entry rates. ► Media coverage is also as significant as density dependence effects on entry rates.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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The impact of media on the legitimacy of new market categories: The case of broadband internet
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