Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10494885 | Technovation | 2014 | 11 Pages |
Abstract
International research and development (R&D) operations require a significant amount of coordination between the headquarters and the subsidiaries in order to integrate the dispersed activities in one final product. This article explores what mechanisms multinational companies (MNCs) use to coordinate their overseas R&D units. Based on a multiple case study involving nine MNCs with overseas R&D subsidiaries of varying mandates, we find that R&D sites with high technology and/or market orientation tend to be coordinated by informal mechanisms while sites with little technology and/or market orientation tend to be coordinated by formal mechanisms. Furthermore, it appears that this relationship is strongly affected by the product's architecture: while rather complex R&D activities are conducted at the systems level and at sites with high technology orientation, less complex R&D activities are conducted at the component level at sites with low technology and market orientation. Finally, the findings suggest that modular product architectures have a coordinating effect in global R&D activities which have the power to lower firms' overall coordination effort. The findings bear important implications for the effective coordination of MNCs' international R&D subsidiaries.
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Authors
Marco Zeschky, Michael Daiber, Bastian Widenmayer, Oliver Gassmann,