Article ID Journal Published Year Pages File Type
10495222 Technovation 2005 10 Pages PDF
Abstract
Humans for time immemorial have used cosmetics, an industry dominated by a few major players. The study reviews main characteristics of this industry and also the key players in the world marketplace. Comparative financial and SWOT analyses provide an enhanced understanding of the industry. In addition to technology and innovations, current conditions and trends in the cosmetic industry are explored. The study also analyzes in depth the impacts of globalization on this industry.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Authors
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