Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10495920 | Australasian Marketing Journal (AMJ) | 2015 | 7 Pages |
Abstract
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Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Holger Schiele, Scott C. Ellis, Michael EÃig, John W. Jr., Thomas J. Kull,