| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10495928 | Australasian Marketing Journal (AMJ) | 2005 | 17 Pages |
Abstract
On this evidence, we argue that combination concepts of loyalty are of limited value. Further, we find that there is no form of loyalty that consistently predicts all the different loyalty outcomes and, therefore, we should abandon the idea of a general concept of loyalty.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Robert East, Philip Gendall, Kathy Hammond, Wendy Lomax,