Article ID Journal Published Year Pages File Type
10495930 Australasian Marketing Journal (AMJ) 2005 12 Pages PDF
Abstract
This paper develops a causal model of environmental attitudes using measures of the dominant social paradigm of Western industrial societies. Four components of the DSP framework are examined with regard to environmental attitudes and perception of change using a sample of university students from Australia and New Zealand. The results indicate that one's belief in the DSP has a negative effect on both environmental attitudes and perception of change necessary to ameliorate degradation of the environment. Thus, while public policy favors increasing awareness of and interest in the environment, policy instruments may remain ineffective in producing lasting change if the components of the DSP remain unchanged. It is argued that public policy ought to be directed at changing the DSP so that its negative effects will be minimized.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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