| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10496051 | Industrial Marketing Management | 2013 | 10 Pages |
Abstract
⺠The article critically discusses the foundation of a Darwinism in business relationship research within marketing. ⺠It explicates the generalized Darwinian explananda and explanans and compares that to applications within marketing. ⺠Six gaps and directions for future Darwinian business relationship research are identified. ⺠The article shows the importance of discussing general theories and its applications in particular empirical domains.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Tobias Johansson, Johan Kask,