Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496054 | Industrial Marketing Management | 2013 | 11 Pages |
Abstract
⺠The paper examines the application of alternative research traditions to business network enquiries. ⺠We examine three common components of social systems; individuals, social practices, and social structures. ⺠We focus on how our ontological understanding and basic assumptions inform and reproduce real-life research practice.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Linda D. Peters, Andrew D. Pressey, Markus Vanharanta, Wesley J. Johnston,