Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496056 | Industrial Marketing Management | 2013 | 16 Pages |
Abstract
⺠A network-as-practice perspective (NPP) is used to understand performative aspects of dynamics in a pharmaceutical network. ⺠The NPP approach is an analytical framework based on the 'markets as networks' and the practice-based approach. ⺠The NPP describes practices in terms of structures, translation processes and mediations of change across key actor groups. ⺠Interactions between two main change themes via translation mechanisms are identified in the business network. ⺠Findings highlight that although mediations exist occurrences of important non-mediation were found.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Ronika Chakrabarti, Carla Ramos, Stephan Henneberg,