Article ID Journal Published Year Pages File Type
10496056 Industrial Marketing Management 2013 16 Pages PDF
Abstract
► A network-as-practice perspective (NPP) is used to understand performative aspects of dynamics in a pharmaceutical network. ► The NPP approach is an analytical framework based on the 'markets as networks' and the practice-based approach. ► The NPP describes practices in terms of structures, translation processes and mediations of change across key actor groups. ► Interactions between two main change themes via translation mechanisms are identified in the business network. ► Findings highlight that although mediations exist occurrences of important non-mediation were found.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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