Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496060 | Industrial Marketing Management | 2013 | 16 Pages |
Abstract
⺠Network competences: reframes & synthesizes the network manageability debate from critical realist metatheory underpinning. ⺠Methodology: illustrates the contribution and use of critical realist-inspired case research in industrial marketing. ⺠Innovation in Networks: indicates when B2B networks need unblocking & some key challenges/considerations in doing so. ⺠Institutional Entrepreneurship: extends current collective change models to rigid B2B network contexts & links them to IE. ⺠Collaboration: introduces an institutional-evolutionary perspective on sustained supply-chain network effectiveness
Related Topics
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Authors
Paul Matthyssens, Koen Vandenbempt, Wouter Van Bockhaven,