Article ID Journal Published Year Pages File Type
10496060 Industrial Marketing Management 2013 16 Pages PDF
Abstract
► Network competences: reframes & synthesizes the network manageability debate from critical realist metatheory underpinning. ► Methodology: illustrates the contribution and use of critical realist-inspired case research in industrial marketing. ► Innovation in Networks: indicates when B2B networks need unblocking & some key challenges/considerations in doing so. ► Institutional Entrepreneurship: extends current collective change models to rigid B2B network contexts & links them to IE. ► Collaboration: introduces an institutional-evolutionary perspective on sustained supply-chain network effectiveness
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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