| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10496062 | Industrial Marketing Management | 2013 | 10 Pages |
Abstract
⺠Networking is a process through which business activities, resources and actors are developed. ⺠Business networking can be used in the process of product and relationship development. ⺠A case of networking as a managerial device used in product development between major consumer goods companies is shown.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
David Ford, Stefanos Mouzas,