| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10496063 | Industrial Marketing Management | 2013 | 12 Pages |
Abstract
⺠Industrial marketing and purchasing has a neglected but critical function for innovation and efficiency. ⺠Supplier-customer interaction is an important development force - with consequences for companies and society at large. ⺠Innovation and efficiency is the result of mundane day-to-day interactions over time. ⺠Supplier-customer interaction is the door to severe problems - and challenging opportunities.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
HÃ¥kan HÃ¥kansson, Alexandra Waluszewski,