| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10496064 | Industrial Marketing Management | 2013 | 11 Pages |
Abstract
⺠There is a need for more dynamic theories of trust in business relations. ⺠A process model of dynamic and evolutionary trust in business relations is presented based on complex adaptive systems. ⺠Psychological, social and economic mechanisms and processes drive trust in business relations over time. ⺠This dynamic model offers valuable new ways to study the behavior of business relationships and networks. ⺠This dynamic model offers valuable new ways to develop decision support tools for managers and policy makers.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Yimin Huang, Ian F. Wilkinson,