| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10496084 | Industrial Marketing Management | 2013 | 10 Pages |
Abstract
Analyzing the several papers presented the following issues were raised: what is the link between past tradition in IMP studies and innovative insights from the IMP conference held in Rome? which are the spaces for future research they open up? We propose some suggestions.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Chiara Cantù, Daniela Corsaro, Renato Fiocca, Annalisa Tunisini,