Article ID Journal Published Year Pages File Type
10496097 Industrial Marketing Management 2013 10 Pages PDF
Abstract
The functions of the distributor in the case study enabled formulation of generic middleman roles, based on concepts from the industrial network model. These roles originate in the activity and resource layers of the network, while role traditionally is defined in relation to actors.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
The changing role of middlemen - Strategic responses to distribution dynamics
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