Article ID Journal Published Year Pages File Type
10496098 Industrial Marketing Management 2013 13 Pages PDF
Abstract
Focusing on the Irish micro-brewing industry, this paper identifies and describes the factors that both enable and inhibit the entrepreneurial firm's development of its network capability. The empirical research entailed in-depth interviews with the entire network of micro-brewery entrepreneurs in the Republic of Ireland and Northern Ireland comprising nineteen firms. Using multiple levels of network analysis, findings illustrate the complexity of network capability development. The factors inhibiting the development of network capability were found to outweigh the ones enabling it. Past network experience, information sharing and participation in coordinated consumer events represent some of the factors found to enable network capability. Conversely, a desire for control over decision making, a lack of knowledge sharing or joint problem solving and the perception of value chain activity links and resources as unnecessary inhibits network capability. The main contribution of the paper is a framework of factors enabling and inhibiting network capability based on a multi-level network analysis.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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