Article ID Journal Published Year Pages File Type
10496112 Industrial Marketing Management 2014 10 Pages PDF
Abstract
Severe socio-economic issues that threaten peace, life or wellbeing of humans in specific regions of the world cannot be solved by any single actor. Wide networks of political, business, governmental, non-profit and humanitarian organizations are to be involved to change existing practices. Despite conflicting interests and competing behavior, involved organizations need to act collectively to initiate the change of commonly accepted practices, i.e. institutions. This is the space in the present study for examining network mobilization as a collective means to change institutions. Our aim is to answer the question: How are networks mobilized in crisis management to initiate institutional change processes in socio-economically turbulent contexts? We provide a framework of network mobilization for institutional change built on the IMP rooted network mobilization research and institutional entrepreneurship discussion. The framework is reflected upon by means of insights from an interview-based case study with representatives of governmental and non-governmental organizations involved in worldwide humanitarian peace-building. We identify, firstly, incentivizing, reticent and adaptational behaviors of network mobilizers to utilize legitimacy and relationship sediments as mobilization enablers. Secondly, these behaviors help network mobilizers to overcome actor visibility and unpredictability as mobilization obstacles in turbulent contexts.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
, ,