Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10496129 | Industrial Marketing Management | 2012 | 11 Pages |
Abstract
⺠Process studies are needed to better understand how networks emerge and evolve over time. ⺠The complexities of the business network context pose significant methodological challenges to process researchers. ⺠Method choices concern temporal orientation, units of analysis, sampling, data sources, analysis and conceptual products. ⺠Exemplary process studies of networks in a variety of disciplinary fields offer useful methodological models. ⺠Programmatic research investments and a focus on key transformations would help advance process theorizing about networks.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Lorenzo Bizzi, Ann Langley,